The Enduring Wealth® Story
While running and training for endurance competitions, I often think about business. In 2006, I was running along Calle Piña Colada in Temecula when the name Enduring Wealth® hit me. I had been trying to find a legitimate name for quite some time.
Intrigued by this name’s potential, I did a Google search that morning. The first result confirmed my beliefs that this name was intended: from Proverbs (8:18), “With me are riches and honor, enduring wealth and prosperity. (NIV)”
I had found the name for the business.
Implementation and adoption took some time. We survived the “Great Recession” of 2008. We developed a logo. We applied for a United States of America trademark to protect our name. We were granted the trademark for Enduring Wealth Advisors® on June 5, 2012.
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