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What is the difference between a customer and a client?

by Ralph Bender, MBA, CFP® | Enduring Principles, Retirement

Customer, Client, Patron. While nuanced, they all mean the same thing. You are the reason any organization continues its existence. Sure, the proprietors, partners, or shareholders may own it, but without a steady stream of new revenue sources every business...

Can We Reopen Safely?

by Ralph Bender, MBA, CFP® | Economic Commentary, Videos

My jumpmaster’s voice barked to life in my ears. We separated when I pulled the ripcord at 5,000 feet. Now, he was on the ground, while all our jump class floated above. I followed his instructions and landed almost perfectly. Ken, an experienced but retired...

Charlie Becomes Unusual

by Ralph Bender, MBA, CFP® | Client Stories, Credit Management, Motivation, Protecting Family Money, Videos

Charlie wasn’t always unusual. She used to keep up with her friends’ spending habits, and ultimately, lived week-to-week, paycheck-to-paycheck. Then a crisis she was not prepared for hit her family. It surprised her when she realized how much she needed mom and dad....

Things Happen Fast

by Ralph Bender, MBA, CFP® | Economic Commentary, Market Update, Videos, Volatility

Independence Day weekend, many years ago. Beth said, “Pack the car and the kids, we’re going on an adventure.” “Where are we going?” I ask. “You’ll find out soon enough.” So I play along. We turn down a side road and into the Perris airport. I see some ultralights and...

Charlie’s Bad Timing

by Ralph Bender, MBA, CFP® | Client Stories, Enduring Principles, IRA Accounts, Retirement, Videos

Charlie has the worst timing. She logs in 15 minutes early to the online meeting and makes sure the wireless headset works. Then she grabs caffeine and empties her bladder. Back at the computer, the session is live. She’s welcomed with, “We can get started, now that...
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